Power Up Campaign
Power Up Campaign is a Milwaukee-based service established to improve the lives of practitioners, and the people they serve, by fighting for access to restorative resources and providing professional development programs and training. Power Up’s vision is to help create a thriving world where organizations are forever committed to identifying, valuing, caring for, and cultivating the needs of the practitioners who serve to the benefit and enhancement of impoverished communities. Many of the brand attributes include a strong, supportive, and resourceful presence; using solid, clean, and energetic elements definitely was the way to go. A key element used in the identity is the upward “u-turn” imagery that subliminally translate hope and change.