Niche Book Bar was established to provide the best and most varied collection of black literature and providing a communal space for positive social growth and interactions. Niche is first and foremost a bookstore that sells used and new books that are 80% or more written by Black Authors and/or focus on Black characters. A no frills cafe will be active daily with light fare and simple coffee and tea. In the evening, wine and beer will be available.
The project goals for the creating the visual brand was to create the look and feel of the Ethnic Elegance theme with a creative and bookish vibe using rich and warm colors with cross-generational elements displayed in the fonts, images, hand drawn patterns, etc.